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Rankings / Best AI Visibility Tools
Vitasoft IT Vendor Index · Global

Best AI Visibility Tools: Paid Trackers Compared (2026)

AI visibility tools ask ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews and AI Mode your prompts, then report how often your brand appears, which sources get cited and where competitors win. We compared 17 paid trackers on what their own pages state: how they measure, which engines they cover, what they tell you about citations, what the cheapest paid plan buys, and how open they are about pricing, method and data access.

Updated October 2026 · 17 tools scored · how we score →

1

Answerly Tracker Top pick

AI visibility tracking · ChatGPT, Gemini, Perplexity, Claude · Google AI Overviews and AI Mode

The only tool in this comparison whose pages state a margin of error: every rate comes with its sample size and a 95% margin of error, and a change smaller than the error bar is labelled as noise. Starter is $29/month, trial credits need no card, and the homepage lists ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and AI Mode. Share of voice and source reports start on the $89 Agency plan, the API is marked "soon", and a few of its own pages still describe the method inconsistently, which costs it points on openness.

Disclosure: Answerly Tracker is owned by the same company that publishes Vitasoft Index. It is scored on the same published criteria as every other tool here, from its public pages only, and this note stays next to its listing.

Measurement rigor88
Engine coverage80
Citation & competitor insight80
Value at entry92
Transparency & data access80
84.4/100
A−
Profile →
2

Ahrefs Brand Radar

AI visibility · SEO suite · Brand mentions

Custom prompts start at $50/month for about 2,500 checks across seven engines including Claude. Strong value for Ahrefs users; there's no free trial, and no margin of error is stated.

Measurement rigor60
Engine coverage88
Citation & competitor insight88
Value at entry88
Transparency & data access75
79.1/100
B+
Profile →
3

Rankscale

AI visibility · Many engines · Flexible cadence

The widest engine list here, from ChatGPT and Google's AI features to Claude, DeepSeek, Mistral, Grok and Copilot, at a cadence from hourly to monthly. Pro is $99/month; REST API starts at Pro+.

Measurement rigor55
Engine coverage95
Citation & competitor insight85
Value at entry85
Transparency & data access72
77.6/100
B+
Profile →
4

SE Visible (SE Ranking)

AI visibility · SEO suite · Agencies

One of few vendors that says how it collects answers: from the browser interface rather than model APIs. Basic is $99/month for 200 prompts across five engines, with CSV and API.

Measurement rigor65
Engine coverage82
Citation & competitor insight85
Value at entry75
Transparency & data access72
75.5/100
B+
Profile →
5

Trakkr

AI visibility · Many engines · Agencies

Eight engines from the entry plan, including Claude, Grok, DeepSeek and Meta AI. Growth is $100/month for 50 prompts; the 14-day trial asks for a card.

Measurement rigor55
Engine coverage90
Citation & competitor insight82
Value at entry70
Transparency & data access68
72.4/100
B
Profile →
6

Peec AI

AI visibility · Citations · Agencies

Best-in-class source reporting: it separates sources used from sources cited. Starter is $95/month for 50 prompts on three engines you choose, run once a day.

Measurement rigor62
Engine coverage65
Citation & competitor insight88
Value at entry65
Transparency & data access78
70.8/100
B
Profile →
7

Semrush AI Visibility Toolkit

AI visibility · SEO suite · Brand performance

Documents that answers come from real requests, not model APIs, and tracks in 220+ countries. Base is $99/month per domain for 25 prompts, with no free trial.

Measurement rigor65
Engine coverage70
Citation & competitor insight82
Value at entry62
Transparency & data access78
70.8/100
B
Profile →
8

Gauge

AI visibility · High volume · Daily tracking

The largest entry quota here: 600 prompts tracked daily across six engines. It's also the most expensive entry, at $599/month.

Measurement rigor62
Engine coverage85
Citation & competitor insight85
Value at entry60
Transparency & data access60
70.5/100
B
Profile →
9

AthenaHQ

San Francisco, US · AI visibility · Many engines · Free tier

Eleven models on Starter and a free tier to test with. Starter is $295/month for 3,600 responses; the API is a paid add-on.

Measurement rigor50
Engine coverage95
Citation & competitor insight85
Value at entry60
Transparency & data access62
69.8/100
B−
Profile →
10

Serpstat LLM Brand Monitor

LLM monitoring · Brand mentions · Budget

Cheap and documented: Pro is $39/month (marked limited-time) and there's a free plan. It monitors chat assistants such as ChatGPT, Claude and Gemini; Google's AI Overviews and AI Mode aren't stated.

Measurement rigor62
Engine coverage55
Citation & competitor insight72
Value at entry85
Transparency & data access78
69.6/100
B−
Profile →
11

Otterly.AI

AI visibility · Small business · Add-on engines

Lite matches the lowest paid entry here at $29/month, but for 15 prompts. Gemini, AI Mode and Claude are add-ons, and its pages differ on trial length and country count.

Measurement rigor50
Engine coverage78
Citation & competitor insight80
Value at entry78
Transparency & data access62
69/100
B−
Profile →
12

Scrunch

AI visibility · Enterprise · Content

Now part of Sitecore. Core is $250/month for 125 prompts on four engines, aggregated over 90 days; API is Enterprise-only.

Measurement rigor60
Engine coverage72
Citation & competitor insight85
Value at entry55
Transparency & data access62
66.7/100
B−
Profile →
13

Knowatoa

US · AI visibility · Citations · Competitor gaps

Starter is $59/month for ChatGPT and Google's two AI features, with citation and competitor-gap reports. The prompt quota isn't stated, and its pages differ on refresh cadence.

Measurement rigor52
Engine coverage62
Citation & competitor insight80
Value at entry68
Transparency & data access62
64.3/100
B−
Profile →
14

Goodie

AI visibility · Optimization · Agencies

Tracking plus optimization from one vendor. Core is $295/month for 110 prompts on five engines; export and API on Core aren't stated.

Measurement rigor50
Engine coverage80
Citation & competitor insight82
Value at entry52
Transparency & data access55
63.6/100
B−
Profile →
15

Profound

AI visibility · Enterprise · Agencies

Strong citation reporting, built for enterprise. Brands get custom pricing only; the published agency plan is $99/month plus $399/month per client workspace.

Measurement rigor55
Engine coverage60
Citation & competitor insight88
Value at entry45
Transparency & data access60
61.4/100
B−
Profile →
16

Am I On AI?

AI visibility · Local · Weekly scans

Localized prompts and local IPs, but two engines (ChatGPT and AI Overviews) scanned weekly. Pro is $100/month for 150 prompts.

Measurement rigor52
Engine coverage45
Citation & competitor insight78
Value at entry60
Transparency & data access55
57.9/100
B−
Profile →
17

Writesonic

Content · AI visibility · SEO

An AI-visibility module inside a content suite. Starter is $99/month for 50 prompts on three engines; cited-source reporting on Starter isn't stated.

Measurement rigor45
Engine coverage60
Citation & competitor insight60
Value at entry62
Transparency & data access50
55.2/100
B−
Profile →

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How this ranking works

Tools are scored 0–100 on five dimensions, using only what each vendor publishes on its own site (checked 14 October 2026). Measurement rigor carries the most weight, because AI answers vary from run to run: a tool that doesn't say how many answers stand behind a number can't tell you whether a change is real.

Scores are ours and are based on what each vendor publishes; we update them as evidence changes. See also our disclosure.

FAQ

What does an AI visibility tool measure?

It sends a set of prompts to AI engines such as ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews and AI Mode, then counts how often your brand is mentioned or cited, which sources the answers use, and where competitors appear instead of you.

Why does sample size matter?

AI answers change from run to run. A visibility rate built on a handful of answers can swing by many points with nothing changing on your side. A tool that states how many answers stand behind each number, and the margin of error, lets you tell a real change from noise.

How much do AI visibility tools cost?

In this comparison the cheapest paid plans run from $29 to $599 a month, checked on each vendor's pricing page on 14 October 2026. Quotas differ more than prices: entry plans include anything from 15 to 600 prompts, so compare the cost per prompt and per engine, not the headline price.

Can I trust a ranking that includes the publisher's own tool?

Only if the relationship is disclosed and the criteria are public. Answerly Tracker is owned by the same company that publishes Vitasoft Index; the note sits next to its listing, the five criteria and weights are on this page, and every score uses only what each vendor publishes.

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